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Landing PagesB2BAnalytics

B2B Lead Gen Landing System

Campaign-ready landing pages engineered for lead quality.

Performance Snapshot

+120%Lead Volume
+38%CTR
-22%CPL

The Problem

Challenge

Paid traffic landing on generic pages with low intent.

Solution

Built focused funnel pages with tracking and conversion UX.

Outcome

Higher-quality leads and clearer attribution.

Goals

  • Create dedicated landing pages for each paid channel and campaign
  • Improve lead quality and reduce cost-per-lead
  • Set up accurate conversion tracking and attribution
  • Enable rapid iteration through A/B-ready architecture

What We Did

01Designed and built a modular landing page system with reusable sections
02Aligned page messaging to specific ad copy and audience intent
03Implemented GA4 + Google Tag Manager with full conversion event coverage
04Built lead capture forms with CRM integration and validation
05Added UTM parameter tracking and session-level attribution
06Ran initial A/B test on headline variants, improving CTR by 38%

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