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Landing PagesB2BAnalytics
B2B Lead Gen Landing System
Campaign-ready landing pages engineered for lead quality.
Performance Snapshot
+120%Lead Volume
+38%CTR
-22%CPL
The Problem
Challenge
Paid traffic landing on generic pages with low intent.
Solution
Built focused funnel pages with tracking and conversion UX.
Outcome
Higher-quality leads and clearer attribution.
Goals
- Create dedicated landing pages for each paid channel and campaign
- Improve lead quality and reduce cost-per-lead
- Set up accurate conversion tracking and attribution
- Enable rapid iteration through A/B-ready architecture
What We Did
01Designed and built a modular landing page system with reusable sections
02Aligned page messaging to specific ad copy and audience intent
03Implemented GA4 + Google Tag Manager with full conversion event coverage
04Built lead capture forms with CRM integration and validation
05Added UTM parameter tracking and session-level attribution
06Ran initial A/B test on headline variants, improving CTR by 38%
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