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E-commerceSEONext.js

E-commerce Conversion Rebuild

From template limitations to a faster, cleaner buying experience.

Performance Snapshot

+47%Conversion Lift
1.9sLoad Time
2xOrganic Growth

The Problem

Challenge

Slow pages and app-heavy storefront hurting checkout flow.

Solution

Rebuilt key pages with a performance-first stack and cleaner UX.

Outcome

Improved speed, reduced friction, and lifted conversions.

Goals

  • Reduce page load times below 2 seconds across all key routes
  • Rebuild product and checkout pages with conversion-first UX
  • Establish technical SEO foundations for organic growth
  • Remove template constraints limiting speed and flexibility

What We Did

01Migrated from a page-builder template to a custom Next.js stack
02Rebuilt product listing and product detail pages from scratch
03Implemented Core Web Vitals optimisation: image lazy-loading, code splitting, font optimisation
04Added structured data (Product schema) for improved search visibility
05Redesigned checkout flow to reduce steps and increase trust signals
06Integrated GA4 with full e-commerce event tracking

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