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E-commerceSEONext.js
E-commerce Conversion Rebuild
From template limitations to a faster, cleaner buying experience.
Performance Snapshot
+47%Conversion Lift
1.9sLoad Time
2xOrganic Growth
The Problem
Challenge
Slow pages and app-heavy storefront hurting checkout flow.
Solution
Rebuilt key pages with a performance-first stack and cleaner UX.
Outcome
Improved speed, reduced friction, and lifted conversions.
Goals
- Reduce page load times below 2 seconds across all key routes
- Rebuild product and checkout pages with conversion-first UX
- Establish technical SEO foundations for organic growth
- Remove template constraints limiting speed and flexibility
What We Did
01Migrated from a page-builder template to a custom Next.js stack
02Rebuilt product listing and product detail pages from scratch
03Implemented Core Web Vitals optimisation: image lazy-loading, code splitting, font optimisation
04Added structured data (Product schema) for improved search visibility
05Redesigned checkout flow to reduce steps and increase trust signals
06Integrated GA4 with full e-commerce event tracking
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